In July 2025, the Ellen MacArthur Foundation and Kantar launched a bold new framework for marketers working in circular business models. Their message was clear: traditional KPIs are failing us. If your dashboard still hinges on the number of products sold, you're likely missing the bigger picture—and the opportunities that come with it.

As GECA continues to evolve its purpose-led impact, CEO Josh Begbie shares his reflections from the Social Impact Summit 2025. In this piece, Josh explores key takeaways from the summit—particularly the importance of embracing imperfect but meaningful approaches to measuring social impact—and outlines how GECA is applying these insights as part of its impact journey.

Sustainability is no longer a compliance checkbox — it’s a catalyst for innovation and competitive advantage. That’s why GECA partners with trusted experts like Bureau Veritas. A reliable assurance partner is essential, from strengthening supply chain ethics to enhancing ESG reporting credibility and improving transparency around your products and services. You may know Bureau Veritas as a global leader in independent testing, inspection, and certification and one of GECA’s third-party Assurance Providers. However, did you know they are also a leader in sustainability services?

In today's marketplace, trust is everything—especially when it comes to sustainability. In this thought-provoking article, GECA CEO Josh Begbie shares a personal story highlighting how even well-intentioned environmental claims can fall short and why third-party verification is essential for building lasting credibility. This is a must-read if you're making sustainability claims about your products or services.

At GECA, collaboration is at the heart of everything we do. We know that when we work together with like-minded organisations, we can drive greater impact in the sustainability space. That’s why we were thrilled to recently welcome representatives from Eco Choice Aotearoa and TCO Certified for two days of collaborative discussions around the future of lifecycle ecolabelling.

The latest ‘Innovate to Grow’ program from CSIRO, Australia’s national science agency, will help small and medium-sized enterprises (SMEs) working in the recycling and circular economy to advance their research goals.

At GECA, we’re thrilled to celebrate the recertification of 18 outstanding licensees who continue to meet our rigorous sustainability standards. These businesses span a variety of sectors, from cleaning products, personal care, textiles and furniture to building materials and waste collection services, showcasing the diverse ways GECA certification positively impacts people and the planet.

At GECA, we’re passionate about empowering professionals and individuals to make informed choices for people and the planet. If you want to recharge this summer while expanding your understanding of sustainability – we’ve got you covered! From actionable strategies to groundbreaking innovations, we’ve curated 11 essential reads to inspire your journey toward a better future.

On World Ecolabel Day 2024, GECA and Eco Choice Aotearoa are proud to announce a landmark Memorandum of Understanding (MoU) between the two Global Ecolabelling Network (GEN) members. This agreement streamlines the certification process for companies seeking to demonstrate sustainability leadership in Australia and New Zealand.

On World Ecolabel Day 2024, GECA and Eco Choice Aotearoa are proud to announce a landmark Memorandum of Understanding (MoU) between the two Global Ecolabelling Network (GEN) members. This agreement streamlines the certification process for companies seeking to demonstrate sustainability leadership in Australia and New Zealand.

GECA is proud to be an industry partner of the 36th Banksia National Sustainability Awards! Entries are now open for individuals, organisations, and initiatives making a profound difference in Australia's sustainability landscape.

Earlier this year, GECA teamed up with the phenomenal folks at Future Focus to deliver a webinar designed to help accelerate business impact through an authentic, rigorous, data-backed sustainability strategy. We recently spoke to Ellie Field about Future Focus’s origins and values as well as the challenges and opportunities for Australian businesses wanting to embed sustainability into their company.

Much is happening across the sustainability space right now, particularly under the umbrellas of circular economy, human rights and climate action. Here are four key publications to add to your reading list to keep up with the latest developments!

GECA applauds Australian bus operator Busways for impressive environmental gains through new sustainable cleaning practices implemented at 19 Busways sites in New South Wales and South Australia.

Today, the ACCC published eight principles to help businesses ensure that environmental marketing and advertising claims about their products or services are clear and accurate and do not mislead consumers.

Have you heard the phrase “nature positive”? It’s suddenly everywhere. The idea is simple: rather than continually erode the natural world, nature positive envisions a future with more nature than we have now.

APCO's Annual Awards are back, with applications for the 2023 awards closing soon. This year, the Australian Packaging Covenant Organisation (APCO) is embarking on an exciting new journey, with significant strategic changes designed to elevate the APCO Awards to new heights. As leaders in the space, we encourage our GECA licensees to participate.

InfraBuild has gone through the rigour of a third-party assessment to show that their reinforcing bar and reinforcing mesh products are better for people and the planet. They are the first ever to certify under GECA's Steel & Steel Products ecolabel standard!

InfraBuild has gone through the rigour of a third-party assessment to show that their reinforcing bar and reinforcing mesh products are better for people and the planet. They are the first ever to certify under GECA's Steel & Steel Products ecolabel standard!

The Australasian Waste and Recycling Expo (AWRE) is returning to Sydney in 2023, and we're excited to be exhibiting at the premier event for Australia's waste, recycling and resource recovery sector. Come and visit us on 26 - 27 July at the ICC Sydney.