In July 2025, the Ellen MacArthur Foundation and Kantar launched a bold new framework for marketers working in circular business models. Their message was clear: traditional KPIs are failing us. If your dashboard still hinges on the number of products sold, you're likely missing the bigger picture—and the opportunities that come with it.

We are pleased to announce the appointment of EC Focus as an approved Assurance Provider for the GECA ecolabelling program.

As GECA continues to evolve its purpose-led impact, CEO Josh Begbie shares his reflections from the Social Impact Summit 2025. In this piece, Josh explores key takeaways from the summit—particularly the importance of embracing imperfect but meaningful approaches to measuring social impact—and outlines how GECA is applying these insights as part of its impact journey.

At GECA, we are committed to certifying products that support safe and healthy environments. As such, we unequivocally prohibit using asbestos in any product certified under the GECA ecolabel.

At GECA, we know that tackling complex sustainability issues—like modern slavery—requires not just compliance, but genuine commitment and continuous improvement. That’s why we’re proud to share an exclusive offer from our trusted partner, Sustainable Business Matters, to support our licensees in strengthening their efforts toward ethical and responsible business practices.

Sustainability is no longer a compliance checkbox — it’s a catalyst for innovation and competitive advantage. That’s why GECA partners with trusted experts like Bureau Veritas. A reliable assurance partner is essential, from strengthening supply chain ethics to enhancing ESG reporting credibility and improving transparency around your products and services. You may know Bureau Veritas as a global leader in independent testing, inspection, and certification and one of GECA’s third-party Assurance Providers. However, did you know they are also a leader in sustainability services?

Discover how GECA certified cement and concrete products can support multiple IS Design and As Built credits under the Infrastructure Sustainability Council’s rating system. This new resource helps project teams simplify procurement, reduce risk, and get the credit they deserve for making better sustainability choices.

In today's marketplace, trust is everything—especially when it comes to sustainability. In this thought-provoking article, GECA CEO Josh Begbie shares a personal story highlighting how even well-intentioned environmental claims can fall short and why third-party verification is essential for building lasting credibility. This is a must-read if you're making sustainability claims about your products or services.

At GECA, collaboration is at the heart of everything we do. We know that when we work together with like-minded organisations, we can drive greater impact in the sustainability space. That’s why we were thrilled to recently welcome representatives from Eco Choice Aotearoa and TCO Certified for two days of collaborative discussions around the future of lifecycle ecolabelling.

The latest ‘Innovate to Grow’ program from CSIRO, Australia’s national science agency, will help small and medium-sized enterprises (SMEs) working in the recycling and circular economy to advance their research goals.

GECA is proud to showcase that fourteen of our standards are recognised by the Green Building Council of Australia (GBCA) under their Responsible Product Framework for the Green Star Buildings V1 rating tool—a testament to our enduring commitment to sustainability in the built environment.

At GECA, we’re thrilled to celebrate the recertification of 18 outstanding licensees who continue to meet our rigorous sustainability standards. These businesses span a variety of sectors, from cleaning products, personal care, textiles and furniture to building materials and waste collection services, showcasing the diverse ways GECA certification positively impacts people and the planet.

At GECA, we’re passionate about empowering professionals and individuals to make informed choices for people and the planet. If you want to recharge this summer while expanding your understanding of sustainability – we’ve got you covered! From actionable strategies to groundbreaking innovations, we’ve curated 11 essential reads to inspire your journey toward a better future.

Join us in exploring the highlights of the past financial year and celebrate these twelve months of impact, collaboration and licensee leadership.

On World Ecolabel Day 2024, GECA and Eco Choice Aotearoa are proud to announce a landmark Memorandum of Understanding (MoU) between the two Global Ecolabelling Network (GEN) members. This agreement streamlines the certification process for companies seeking to demonstrate sustainability leadership in Australia and New Zealand.

On World Ecolabel Day 2024, GECA and Eco Choice Aotearoa are proud to announce a landmark Memorandum of Understanding (MoU) between the two Global Ecolabelling Network (GEN) members. This agreement streamlines the certification process for companies seeking to demonstrate sustainability leadership in Australia and New Zealand.

Earlier this year, GECA teamed up with the phenomenal folks at Future Focus to deliver a webinar designed to help accelerate business impact through an authentic, rigorous, data-backed sustainability strategy. We recently spoke to Ellie Field about Future Focus’s origins and values as well as the challenges and opportunities for Australian businesses wanting to embed sustainability into their company.

The Australasian Waste and Recycling Expo (AWRE) brings together policymakers, professionals, educators, and industry thought leaders to share ideas and solutions for a cleaner, more sustainable future.

Much is happening across the sustainability space right now, particularly under the umbrellas of circular economy, human rights and climate action. Here are four key publications to add to your reading list to keep up with the latest developments!

At GECA, we know that embedding ESG into procurement will benefit your bottom line and help you manage supply chain risk - it's a win for your business, the planet, and the people on it. So, we're proud to be a supporting partner of this year's ESG Procurement Conference in Sydney!