In July 2025, the Ellen MacArthur Foundation and Kantar launched a bold new framework for marketers working in circular business models. Their message was clear: traditional KPIs are failing us. If your dashboard still hinges on the number of products sold, you're likely missing the bigger picture—and the opportunities that come with it.

Discover how GECA certified cement and concrete products can support multiple IS Design and As Built credits under the Infrastructure Sustainability Council’s rating system. This new resource helps project teams simplify procurement, reduce risk, and get the credit they deserve for making better sustainability choices.

The latest ‘Innovate to Grow’ program from CSIRO, Australia’s national science agency, will help small and medium-sized enterprises (SMEs) working in the recycling and circular economy to advance their research goals.

GECA is proud to showcase that fourteen of our standards are recognised by the Green Building Council of Australia (GBCA) under their Responsible Product Framework for the Green Star Buildings V1 rating tool—a testament to our enduring commitment to sustainability in the built environment.

At GECA, we’re passionate about empowering professionals and individuals to make informed choices for people and the planet. If you want to recharge this summer while expanding your understanding of sustainability – we’ve got you covered! From actionable strategies to groundbreaking innovations, we’ve curated 11 essential reads to inspire your journey toward a better future.

The Australasian Waste and Recycling Expo (AWRE) brings together policymakers, professionals, educators, and industry thought leaders to share ideas and solutions for a cleaner, more sustainable future.

Much is happening across the sustainability space right now, particularly under the umbrellas of circular economy, human rights and climate action. Here are four key publications to add to your reading list to keep up with the latest developments!

Entries close soon for the highly anticipated 35th National Banksia Sustainability Awards, which recognise and celebrate positive environmental outcomes. As independently certified trailblazers and innovators, we encourage all of GECA's lifecycle ecolabel licensees to enter.

At GECA, we know it is essential to be clear and precise when making environmental claims to ensure people can confidently make informed decisions. We've published a new position statement aligned with current best practices on making recycled content claims.

New research by Monash University’s BehaviourWorks Australia, identifies where policy-makers and industry can intervene to reduce Australia’s material footprint.

When we design a product for durability, with options provided for maintenance and repair, the product's lifespan is prolonged, reducing waste and keeping materials and products in use for longer. The problem is that many modern products are designed so you can't fix them.

We're excited to bring you the latest update on Fit For Office (FFO), a government-funded and industry-led project working toward a better and more circular future for Australia's office furniture!

Planet Ark’s National Recycling Week is reminding Australians that much of what we currently send to landfill is actually valuable material that could be reused, repurposed or recycled. This year’s theme – “Waste isn’t waste until it’s wasted” – focuses on simple and actionable tips that enable Australians to keep those valuable materials in circulation, whether at home, work or school.

Local and international circular economy leaders will take to the stage at this year’s inaugural Circularity conference. This new circular economy event, brought to you by Planet Ark’s ACE Hub, will delve into the latest research and real-world case studies to drive actionable change towards a more circular future in the Asia Pacific.

Embracing the transition to a circular economy in Australia is a significant step toward achieving a better future for people and planet. Australian industries must move beyond a benchmark of 'least harm' and toward one of adding 'more good'.

We’re thrilled to announce that Woolworths, in partnership with BrandLoyalty, is weaving the magic of Disney into its latest GECA certified collectible -releasing a collection of Fix-ems™ made from at least 80 per cent recycled material.

Fit for Office (FFO), the national stewardship approach to address and divert commercial furniture from landfill that GECA, Edge Environment and the Global Product Stewardship Council are developing for Australia, is entering a critical development phase. Discover how you can get involved!

The search is on for Victorians who are leading the way to a sustainable future, with entries now open for the Premier's Sustainability Awards.

The launch of the new VinylCycle label, represents a collaborative partnership between the Vinyl Council of Australia and GECA to verify recycled PVC content claims, encourage uptake of recycled PVC and product design innovation.

In Australia, we generate up to 50% more waste during the holidays! At GECA, we know that there’s no need to choose between fun and sustainability. We spoke to Planet Ark’s Head of Circular Economy Programs, Ryan Collins, who recommends using the 3Rs to have a more sustainable holiday break this summer.