In July 2025, the Ellen MacArthur Foundation and Kantar launched a bold new framework for marketers working in circular business models. Their message was clear: traditional KPIs are failing us. If your dashboard still hinges on the number of products sold, you're likely missing the bigger picture—and the opportunities that come with it.

We are pleased to announce the appointment of EC Focus as an approved Assurance Provider for the GECA ecolabelling program.

As GECA continues to evolve its purpose-led impact, CEO Josh Begbie shares his reflections from the Social Impact Summit 2025. In this piece, Josh explores key takeaways from the summit—particularly the importance of embracing imperfect but meaningful approaches to measuring social impact—and outlines how GECA is applying these insights as part of its impact journey.

At GECA, we are committed to certifying products that support safe and healthy environments. As such, we unequivocally prohibit using asbestos in any product certified under the GECA ecolabel.

At GECA, we know that tackling complex sustainability issues—like modern slavery—requires not just compliance, but genuine commitment and continuous improvement. That’s why we’re proud to share an exclusive offer from our trusted partner, Sustainable Business Matters, to support our licensees in strengthening their efforts toward ethical and responsible business practices.

Sustainability is no longer a compliance checkbox — it’s a catalyst for innovation and competitive advantage. That’s why GECA partners with trusted experts like Bureau Veritas. A reliable assurance partner is essential, from strengthening supply chain ethics to enhancing ESG reporting credibility and improving transparency around your products and services. You may know Bureau Veritas as a global leader in independent testing, inspection, and certification and one of GECA’s third-party Assurance Providers. However, did you know they are also a leader in sustainability services?

Discover how GECA certified cement and concrete products can support multiple IS Design and As Built credits under the Infrastructure Sustainability Council’s rating system. This new resource helps project teams simplify procurement, reduce risk, and get the credit they deserve for making better sustainability choices.

The Australian Furniture Association (AFA) and the Australian Furniture Industry Stewardship Council (AFISC) are excited to announce a strategic partnership with GECA.

GECA is a proud partner of ReGen, Australia’s largest gathering of circular resource exhibitors, buyers, and thought leaders who drive transformation. ReGen invites participants to “Rethink, Redesign, Repurpose, and Renew” as they contribute to a circular and sustainable future for Australia.

At GECA, we know that procurement decisions hold the power to shape a more sustainable, circular future. That’s why we’re proud to be a supporting member of the Better Buildings Partnership (BBP) and active participants in its Circular Economy Working Group.

In today's marketplace, trust is everything—especially when it comes to sustainability. In this thought-provoking article, GECA CEO Josh Begbie shares a personal story highlighting how even well-intentioned environmental claims can fall short and why third-party verification is essential for building lasting credibility. This is a must-read if you're making sustainability claims about your products or services.

At GECA, collaboration is at the heart of everything we do. We know that when we work together with like-minded organisations, we can drive greater impact in the sustainability space. That’s why we were thrilled to recently welcome representatives from Eco Choice Aotearoa and TCO Certified for two days of collaborative discussions around the future of lifecycle ecolabelling.

At GECA, we love showcasing our licensees who are leading the way in sustainable and innovative design solutions. That’s why we’re excited to highlight Decor Systems’ Sound Bites CPD Webinar Series—a curated collection of short, insightful CPD-certified sessions designed to educate and inspire architects and designers.

Deodorisers, air fresheners, and airborne cleaning products are on the rise in both domestic and commercial spaces. However, these products bring with them significant safety and sustainability concerns. In line with GECA’s dedication to ensuring the highest standards in ecolabel certification, we are proud to release a comprehensive Position Statement addressing these issues.

The latest ‘Innovate to Grow’ program from CSIRO, Australia’s national science agency, will help small and medium-sized enterprises (SMEs) working in the recycling and circular economy to advance their research goals.

GECA is proud to showcase that fourteen of our standards are recognised by the Green Building Council of Australia (GBCA) under their Responsible Product Framework for the Green Star Buildings V1 rating tool—a testament to our enduring commitment to sustainability in the built environment.

At GECA, we’re thrilled to celebrate the recertification of 18 outstanding licensees who continue to meet our rigorous sustainability standards. These businesses span a variety of sectors, from cleaning products, personal care, textiles and furniture to building materials and waste collection services, showcasing the diverse ways GECA certification positively impacts people and the planet.

At GECA, we’re passionate about empowering professionals and individuals to make informed choices for people and the planet. If you want to recharge this summer while expanding your understanding of sustainability – we’ve got you covered! From actionable strategies to groundbreaking innovations, we’ve curated 11 essential reads to inspire your journey toward a better future.

Join us in exploring the highlights of the past financial year and celebrate these twelve months of impact, collaboration and licensee leadership.

Future Focus—one of GECA’s valued professional services partners and a certified B Corporation—conducts annual research on how Australian businesses authentically embed sustainability in their operations.