Claims Authentication

In today's marketplace, consumers demand genuine sustainability. GECA's Claim Authenticated mark helps you avoid greenwashing while providing independent third-party assurance that your environmental claims are substantiated – not just marketing talk.

Our authentication service follows ISO 14021 principles, with our Standards & Technical team conducting thorough research, criteria development, and independent review. We verify claims across key categories including recyclable products, recycled content, compostability, water filtration, and energy-related improvements.

Beyond compliance with Australian Consumer Law, GECA authentication builds consumer trust, reinforces brand authenticity, supports strategic marketing, and drives meaningful customer connections. Every authenticated claim is accurate, clearly presented, specific, verifiable, and demonstrates real impact.