Our Services
The VinylCycle Label and verification process represent a collaborative partnership between the Vinyl Council of Australia (VCA) and GECA to verify recycled PVC content claims, encouraging recycled PVC uptake and related innovation.
geca & vinylcycle
The VCA, in conjunction with GECA and with consultation from VCA members and the broader PVC, or vinyl, industry, has developed ‘The Specifications for the Verification of Recycled PVC Content Claims in PVC Products’. The primary purpose of the specifications is to define criteria for the verification of products claiming to be made wholly or partially from recycled PVC or vinyl.
Claims shall consist of the manufacturer or distributor indicating the minimum percentage of recycled PVC content in a particular product range. VinylCycle is available to applicants claiming at least 10% of the PVC compound (by weight) constitutes recycled PVC.
GECA’s role is to assess the claims. GECA’s Claims Authentication service follows internationally recognised ISO 14021 principles. To verify a VinylCycle claim, a GECA technical specialist checks all documentation to ensure credibility.
VinylCycle verification will aid specifiers, procurers, and consumers in identifying products with genuine recycled content to support informed procurement decisions and provide a means for product manufacturers to gain recognition for contributing to the circular economy of PVC and plastics more generally. It further provides a system to help maintain identification of recyclate through the supply chain from waste recovery to product use.
Recycled PVC products may be environmentally preferable based on reduced demand for virgin PVC materials, reduced embodied energy and reduced amounts of PVC waste going to landfill.
Authentication procesS
Criteria is developed by the technical team, and assessment is taken independently by an auditor. Findings are assessed independently by the approvals committee.
The process to demonstrating conformance to tailored criteria that ensures a claim is authentic, makes a significant impact to relevant 'hot spots' and highlights the applicants journey towards sustainable leadership is outlined below.
Apply
An application form is submitted to the VCA. Discussions between applicant and The Vinyl Council of Australia (VCA) commence to understand the potential claim, business, product or service. Applicant receives a no obligation proposal from GECA.
1
Accept quote
Proposal is accepted.
2
Criteria Development & Assessment
Applicant submits supporting evidence for the claim to be authenticated. Technical team assess claim and audits against criteria.
3
Claim Authenticated
Claim Authenticated and reviewed by GECA CEO and sent to Approvals Committee for review. Upon approval by committee, the claim is authenticated. Applicant signs License agreement, with final payment due. The applicant will receive both the GECA Claims Authentication logo and the VinylCycle logo for their use.
4
Re-certification
GECA annual license fee is due. Each year a 'Declaraton of nil changes' is submitted to GECA. After 2 years, GECA will either fast-track a relevant GEN standard, develop its own new standard, or re-authenticate the claim.
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Please note, all information remains confidential.