Industries We Impact

Cut Through the Greenwash

With over 2,000 certified products across 27 categories — from cleaning products and laundry detergent to furniture and paint— GECA makes sustainable shopping simpler.

GECA certification evaluates

Entire lifecycle consideration

Environmental impact

Human health critera

Social responsibility

Science-based standards

The GECA lifecycle ecolabel

Buying better supports the bigger picture

Every GECA-certified product supports:

Safe and fair working conditions

Reduced emissions
and waste

The UN Sustainable Development Goals (SDGs)

The circular
economy

By choosing GECA certified products, you're not just making a purchase, you're voting for a sustainable future. 

Whether you want to purchase safer cleaning products, gentle laundry detergent, sustainable toilet paper or cut through the greenwash with eco-friendly shoes and cosmetics, GECA can help. Our certified products have been independently assessed to reduce harm to people and the planet so consumers can shop with peace of mind. With thousands of certified products across 20+ categories, GECA makes it easy to shop smarter.

Drive Change with Your Voice

Want your favourite brands to make better choices? Ask them to get GECA certified – one of the most powerful actions you can take as a conscious consumer. We've created a ready-made message you can customise and send to brands via email or social media. Together, we can increase demand for genuinely sustainable products and stop greenwashing in its tracks. 

Questions about our ecolabel or specific products? We're here to help.

Contact us

Hospitality

Creating Sustainable Spaces That Attract Guests

Sustainability is becoming a hallmark of quality in the hospitality sector — and GECA certified products and services are at the forefront of this transformation. Create inviting, environmentally responsible spaces that reflect your brand values and attract today's conscious guests. Every product bearing the GECA ecolabel has undergone rigorous third-party assessment, giving you confidence in its sustainability credentials.

Investing in GECA certified products delivers real-world benefits: reduced operational costs, improved asset value, and an enhanced guest experience. With sustainability now expected as part of a quality stay, integrating certified solutions into your fitout is not only responsible — it's good business.

Our standards follow global best practice, ensuring holistic sustainability assessments across environmental, health, and social criteria. Whether you're starting from scratch or upgrading interiors, finding trusted GECA certified products and services is simple with our searchable database of suppliers.

What is sustainability in the hotel industry? It's about making responsible choices at every level of hospitality — from design and fitout to cleaning and procurement — by selecting products and services that are independently certified for their environmental, human health and social impacts. By preferencing GECA certification, hospitality venues reduce their footprint, enhance their reputation, and demonstrate a genuine commitment to a sustainable future for people and planet.

Healthcare

Better Spaces for Patients, Staff & Planet

Healthcare environments demand the highest standards — for people and planet. GECA certified products and services meet rigorous, science-based criteria across their entire lifecycle, making them ideal for reducing healthcare facilities' significant energy, water and waste footprint.

Patients and staff deserve spaces free from harmful substances. Because GECA certification includes an independent third-party assessment of human health impacts, our ecolabel helps ensure your choices are free from toxic chemicals, carcinogens, and other high-risk ingredients, creating safer, healthier environments for everyone.

Finding trusted, environmentally responsible products and services has never been easier. Our searchable database includes over 2,000 certified products and services — and continues to grow. Many of our standards also support compliance with the Green Building Council of Australia's Green Star rating system, offering a reliable pathway to recognised sustainability outcomes.

Built Environment

Sustainable Solutions for Better Projects

The built environment plays a vital role in shaping a more sustainable future. As architects, designers, specifiers, and procurement professionals, your choices significantly impact environmental and social outcomes across commercial and residential projects.

GECA certified products and services help position your project as a trusted green building choice — giving you a competitive edge, demonstrating sustainability leadership, and streamlining compliance with major rating schemes. Our standards are recognised by the Green Building Council of Australia (Green Star), Infrastructure Sustainability Council (ISC), and WELL, and can contribute to NABERS and LEED ratings.

In an industry driven by innovation, GECA certified products and services provide the assurance buyers need to make confident choices — helping you avoid costly mistakes and reduce risk while creating truly sustainable spaces.  

Education

Creating Healthy Learning Environments

GECA certified products help create safer, healthier spaces where children can learn and thrive. Choosing authentically sustainable resources for your school can protect children from harmful chemicals while fostering a culture of environmental responsibility, giving them the best possible start in life.

With over 2,000 certified products available, designing classrooms free from toxic substances and harmful volatile organic compounds (VOCs) has never been easier. Every product bearing the GECA ecolabel is scientifically assessed across its entire lifecycle — including environmental, health and social impacts — ensuring better choices for people and planet.

Beyond the physical benefits, sustainable materials offer powerful educational opportunities. GECA's holistic approach helps students understand the connections between human health, resource use and environmental impact — turning your school into a living classroom that nurtures the next generation of sustainability leaders.

Products & Services Directory
Client Success Stories

Government

Sustainable Spaces That Serve Communities

As a government organisation accountable to your communities, GECA helps you demonstrate leadership in sustainable building and public procurement practices. Our transparent, comprehensive standards simplify identifying genuinely environmentally and socially responsible choices for any government project.  

Every GECA certified product or service has been independently assessed against rigorous, science-based criteria — giving you confidence in its environmental, health and social performance. That's why many government departments now include GECA certification in their procurement guidelines.

Our standards are recognised by the Green Building Council of Australia (Green Star), Infrastructure Sustainability Council (ISC), and WELL, and can contribute to NABERS and LEED ratings. With over 2,000 certified products and services that follow ISO 14024 global best practice, creating safe, low-impact, future-ready spaces for your community has never been more straightforward.

  • CLIENT INSIGHT

    “Being an environmentally aware business, we needed a way to ensure, adhere and implement sustainably preferable strategies into our business plan. The team at GECA is co-operative and their guidance ensured that we not only complied with green standards, but exceeded them. The process is credible and well-received in the market place and ensures that we are set apart from the not-so-genuine 'greenwashing' companies.”

    Donna McMullen | Director, Direct Ergonomics

  • CLIENT INSIGHT

    “Fitting out such a large project with sustainably preferable furniture is rewarding. That a well-renowned and international company would choose to use GECA certified Office Link Group furniture is exciting and without doubt, a step in the right direction for improving sustainability in the workplace. The whole work zone looks great — the architect has done a wonderful job of creating the space. With the addition of the sustainably preferable products that are proven to improve the health and wellbeing of those in the workspace, it is now a really nice place to work.”

    Vern Currie | Office LInk Group

  • CLIENT INSIGHT

    “The entire everroll range of rubber flooring is certified under the Good Environmental Choice Australia (GECA) Floor Covering Standard. It achieves a Level A 100 per cent item score in the GBCA Fitout Calculators Guide v1 for Flooring. We chose to become GECA certified because we feel that it is important to communicate to consumers that we take environmental responsibility seriously and GECA helps us do this. As well as its sustainable properties, everroll offers architects and designers other benefits including durability, sound absorption, slip resistance, modular designs, aesthetic appeal and comfort.”

    Ben Jarrett | REGUPOL