In today's marketplace, trust is everything—especially when it comes to sustainability. In this thought-provoking article, GECA CEO Josh Begbie shares a personal story highlighting how even well-intentioned environmental claims can fall short and why third-party verification is essential for building lasting credibility. This is a must-read if you're making sustainability claims about your products or services.

Today, the ACCC published eight principles to help businesses ensure that environmental marketing and advertising claims about their products or services are clear and accurate and do not mislead consumers.

At GECA, we know it is essential to be clear and precise when making environmental claims to ensure people can confidently make informed decisions. We've published a new position statement aligned with current best practices on making recycled content claims.

Armstrong Flooring is the first to achieve a GECA Claim Authentication for their Cove Fillet product as part of the VinylCycle Label.

Earlier this month, the ACCC provided an update on their greenwashing crackdown following an internet sweep which found more than half of the businesses reviewed made concerning claims about their environmental or sustainability practices. Here are three key ways we can help organisations avoid making misleading environmental claims.

We're excited to announce that GECA has partnered with our fellow B Corporation, Marque Lawyers, to deliver an environmental claims marketing handbook and training session that can be tailored to your business.

The launch of the new VinylCycle label, represents a collaborative partnership between the Vinyl Council of Australia and GECA to verify recycled PVC content claims, encourage uptake of recycled PVC and product design innovation.

Congratulations to the team at Bounce Rubber Bands for going beyond a self-declared claim and PROVING their claim via independent third-party assurance!