In today's marketplace, trust is everything—especially when it comes to sustainability. In this thought-provoking article, GECA CEO Josh Begbie shares a personal story highlighting how even well-intentioned environmental claims can fall short and why third-party verification is essential for building lasting credibility. This is a must-read if you're making sustainability claims about your products or services.

The latest ‘Innovate to Grow’ program from CSIRO, Australia’s national science agency, will help small and medium-sized enterprises (SMEs) working in the recycling and circular economy to advance their research goals.

On World Ecolabel Day 2024, GECA and Eco Choice Aotearoa are proud to announce a landmark Memorandum of Understanding (MoU) between the two Global Ecolabelling Network (GEN) members. This agreement streamlines the certification process for companies seeking to demonstrate sustainability leadership in Australia and New Zealand.

On World Ecolabel Day 2024, GECA and Eco Choice Aotearoa are proud to announce a landmark Memorandum of Understanding (MoU) between the two Global Ecolabelling Network (GEN) members. This agreement streamlines the certification process for companies seeking to demonstrate sustainability leadership in Australia and New Zealand.

The Australasian Waste and Recycling Expo (AWRE) brings together policymakers, professionals, educators, and industry thought leaders to share ideas and solutions for a cleaner, more sustainable future.

At GECA, we know it is essential to be clear and precise when making environmental claims to ensure people can confidently make informed decisions. We've published a new position statement aligned with current best practices on making recycled content claims.

New research by Monash University’s BehaviourWorks Australia, identifies where policy-makers and industry can intervene to reduce Australia’s material footprint.

Armstrong Flooring is the first to achieve a GECA Claim Authentication for their Cove Fillet product as part of the VinylCycle Label.

APCO's Annual Awards are back, with applications for the 2023 awards closing soon. This year, the Australian Packaging Covenant Organisation (APCO) is embarking on an exciting new journey, with significant strategic changes designed to elevate the APCO Awards to new heights. As leaders in the space, we encourage our GECA licensees to participate.

The Australasian Waste and Recycling Expo (AWRE) is returning to Sydney in 2023, and we're excited to be exhibiting at the premier event for Australia's waste, recycling and resource recovery sector. Come and visit us on 26 - 27 July at the ICC Sydney.

We’re thrilled to announce that the popular collectible Woolworths Bricks is returning with the GECA certified Bricks Farm, championing Aussie farmers and the fresh food they provide to Woolworths customers.

Planet Ark’s National Recycling Week is reminding Australians that much of what we currently send to landfill is actually valuable material that could be reused, repurposed or recycled. This year’s theme – “Waste isn’t waste until it’s wasted” – focuses on simple and actionable tips that enable Australians to keep those valuable materials in circulation, whether at home, work or school.

Embracing the transition to a circular economy in Australia is a significant step toward achieving a better future for people and planet. Australian industries must move beyond a benchmark of 'least harm' and toward one of adding 'more good'.

We’re thrilled to announce that Woolworths, in partnership with BrandLoyalty, is weaving the magic of Disney into its latest GECA certified collectible -releasing a collection of Fix-ems™ made from at least 80 per cent recycled material.

The Australasian Waste and Recycling Expo is returning to Sydney in 2022! GECA is proud to be a Supporting Partner, and we're excited to be speaking and exhibiting at the premier event for Australia's waste, recycling and resource recovery sector.

The launch of the new VinylCycle label, represents a collaborative partnership between the Vinyl Council of Australia and GECA to verify recycled PVC content claims, encourage uptake of recycled PVC and product design innovation.

We’re delighted to announce that Woolworths has launched its newest and most sustainably focused collectible toy, with Woolworths Bricks set to help Australian families use creativity and play to learn more about good environmental choices.

GECA is proud to be a Supporting Partner of the premier business event for the waste, recycling and resource recovery sector, AWRE. This year, the event will return to its traditional face-to-face event format on 25-26 August 2021 at the ICC Sydney.

The COVID-19 pandemic has highlighted the very urgent need for us to work together as an international community to address global environmental and social problems. At GECA, we think the stage is set for a new era that celebrates the need for and the benefits of collaboration and transparency while embracing circular economy thinking.

The GECA team was delighted to be part of the Sydney Autumn Home Show's Eco Town, which featured organisations and companies showcasing innovative products and solutions to minimise our impact on the environment.