In July 2025, the Ellen MacArthur Foundation and Kantar launched a bold new framework for marketers working in circular business models. Their message was clear: traditional KPIs are failing us. If your dashboard still hinges on the number of products sold, you're likely missing the bigger picture—and the opportunities that come with it.

We are pleased to announce the appointment of EC Focus as an approved Assurance Provider for the GECA ecolabelling program.

The latest ‘Innovate to Grow’ program from CSIRO, Australia’s national science agency, will help small and medium-sized enterprises (SMEs) working in the recycling and circular economy to advance their research goals.

GECA is proud to showcase that fourteen of our standards are recognised by the Green Building Council of Australia (GBCA) under their Responsible Product Framework for the Green Star Buildings V1 rating tool—a testament to our enduring commitment to sustainability in the built environment.

At GECA, we’re passionate about empowering professionals and individuals to make informed choices for people and the planet. If you want to recharge this summer while expanding your understanding of sustainability – we’ve got you covered! From actionable strategies to groundbreaking innovations, we’ve curated 11 essential reads to inspire your journey toward a better future.

On World Ecolabel Day 2024, GECA and Eco Choice Aotearoa are proud to announce a landmark Memorandum of Understanding (MoU) between the two Global Ecolabelling Network (GEN) members. This agreement streamlines the certification process for companies seeking to demonstrate sustainability leadership in Australia and New Zealand.

On World Ecolabel Day 2024, GECA and Eco Choice Aotearoa are proud to announce a landmark Memorandum of Understanding (MoU) between the two Global Ecolabelling Network (GEN) members. This agreement streamlines the certification process for companies seeking to demonstrate sustainability leadership in Australia and New Zealand.

GECA is proud to be an industry partner of the 36th Banksia National Sustainability Awards! Entries are now open for individuals, organisations, and initiatives making a profound difference in Australia's sustainability landscape.

The Australasian Waste and Recycling Expo (AWRE) brings together policymakers, professionals, educators, and industry thought leaders to share ideas and solutions for a cleaner, more sustainable future.

Much is happening across the sustainability space right now, particularly under the umbrellas of circular economy, human rights and climate action. Here are four key publications to add to your reading list to keep up with the latest developments!

At GECA, we know that embedding ESG into procurement will benefit your bottom line and help you manage supply chain risk - it's a win for your business, the planet, and the people on it. So, we're proud to be a supporting partner of this year's ESG Procurement Conference in Sydney!

At GECA, we know it is essential to be clear and precise when making environmental claims to ensure people can confidently make informed decisions. We've published a new position statement aligned with current best practices on making recycled content claims.

Have you heard the phrase “nature positive”? It’s suddenly everywhere. The idea is simple: rather than continually erode the natural world, nature positive envisions a future with more nature than we have now.

New research by Monash University’s BehaviourWorks Australia, identifies where policy-makers and industry can intervene to reduce Australia’s material footprint.

APCO's Annual Awards are back, with applications for the 2023 awards closing soon. This year, the Australian Packaging Covenant Organisation (APCO) is embarking on an exciting new journey, with significant strategic changes designed to elevate the APCO Awards to new heights. As leaders in the space, we encourage our GECA licensees to participate.

InfraBuild has gone through the rigour of a third-party assessment to show that their reinforcing bar and reinforcing mesh products are better for people and the planet. They are the first ever to certify under GECA's Steel & Steel Products ecolabel standard!

InfraBuild has gone through the rigour of a third-party assessment to show that their reinforcing bar and reinforcing mesh products are better for people and the planet. They are the first ever to certify under GECA's Steel & Steel Products ecolabel standard!

The Australasian Waste and Recycling Expo (AWRE) is returning to Sydney in 2023, and we're excited to be exhibiting at the premier event for Australia's waste, recycling and resource recovery sector. Come and visit us on 26 - 27 July at the ICC Sydney.

GECA is an industry partner of Design Show Australia 2023, with GECA certified products and services highlighted at the event this June in Melbourne.

When we design a product for durability, with options provided for maintenance and repair, the product's lifespan is prolonged, reducing waste and keeping materials and products in use for longer. The problem is that many modern products are designed so you can't fix them.