In today's marketplace, trust is everything—especially when it comes to sustainability. In this thought-provoking article, GECA CEO Josh Begbie shares a personal story highlighting how even well-intentioned environmental claims can fall short and why third-party verification is essential for building lasting credibility. This is a must-read if you're making sustainability claims about your products or services.

The launch of the new VinylCycle label, represents a collaborative partnership between the Vinyl Council of Australia and GECA to verify recycled PVC content claims, encourage uptake of recycled PVC and product design innovation.

Congratulations to the team at Bounce Rubber Bands for going beyond a self-declared claim and PROVING their claim via independent third-party assurance!