Today, the ACCC published eight principles to help businesses ensure that environmental marketing and advertising claims about their products or services are clear and accurate and do not mislead consumers.

At GECA, we know it is essential to be clear and precise when making environmental claims to ensure people can confidently make informed decisions. We've published a new position statement aligned with current best practices on making recycled content claims.

Earlier this month, the ACCC provided an update on their greenwashing crackdown following an internet sweep which found more than half of the businesses reviewed made concerning claims about their environmental or sustainability practices. Here are three key ways we can help organisations avoid making misleading environmental claims.