Milly Colahan brings to GECA over a decade of experience in sales leadership and business development and a proven track record of driving growth and market influence.

Having worked in highly visible roles across a diverse range of industries, including manufacturing, travel, hospitality, and technology platforms, Milly has developed a unique ability to navigate complex market dynamics and foster strong partnerships. Her expertise in pivoting to sustainability aligns perfectly with GECA's mission to enable people to make good choices regarding products and services that benefit people and planet.

At GECA, Milly will leverage her deep understanding of industry trends and stakeholder engagement to spearhead initiatives that expand the organisation's reach, acquire new licensees and enhance brand visibility, ensuring GECA continues to set the standard in ecolabel certification and sustainability solutions. Passionate about creating meaningful industry partnerships, Milly is committed to helping GECA make a lasting impact on the journey toward a more sustainable and responsible business landscape.