In July 2025, the Ellen MacArthur Foundation and Kantar launched a bold new framework for marketers working in circular business models. Their message was clear: traditional KPIs are failing us. If your dashboard still hinges on the number of products sold, you're likely missing the bigger picture—and the opportunities that come with it.

When we design a product for durability, with options provided for maintenance and repair, the product's lifespan is prolonged, reducing waste and keeping materials and products in use for longer. The problem is that many modern products are designed so you can't fix them.

Local and international circular economy leaders will take to the stage at this year’s inaugural Circularity conference. This new circular economy event, brought to you by Planet Ark’s ACE Hub, will delve into the latest research and real-world case studies to drive actionable change towards a more circular future in the Asia Pacific.

The Australasian Waste and Recycling Expo is returning to Sydney in 2022! GECA is proud to be a Supporting Partner, and we're excited to be speaking and exhibiting at the premier event for Australia's waste, recycling and resource recovery sector.

This month at the Australian Industrial Ecology Conference 2018 we explored the various concepts required to get to circularity. The solutions posed were exciting and innovative and offer an inspiring vision for the circular economy.