As expectations around sustainability claims continue to grow, we've evolved one of GECA's services to better reflect what organisations—and their customers—need most: confidence. GECA's Claims Authentication service is now Claims Verification, accompanied by a refreshed GECA Claim Verified trust mark.

In today's marketplace, trust is everything—especially when it comes to sustainability. In this thought-provoking article, GECA CEO Josh Begbie shares a personal story highlighting how even well-intentioned environmental claims can fall short and why third-party verification is essential for building lasting credibility. This is a must-read if you're making sustainability claims about your products or services.

The launch of the new VinylCycle label, represents a collaborative partnership between the Vinyl Council of Australia and GECA to verify recycled PVC content claims, encourage uptake of recycled PVC and product design innovation.

It’s with great anticipation and excitement that we bid farewell to 2019 and embark on a new year with GECA! We’re paving the way and finding new opportunities to provide solutions for sustainable consumption and production.