In July 2025, the Ellen MacArthur Foundation and Kantar launched a bold new framework for marketers working in circular business models. Their message was clear: traditional KPIs are failing us. If your dashboard still hinges on the number of products sold, you're likely missing the bigger picture—and the opportunities that come with it.

The Business Council of Sustainable Development (BCSD) Australia, of which GECA is a proud member, is launching the first-ever survey on Australian business sentiment and its long-term plans to drive transformative change across their business operations and impacts on society.